HOWDY HEIDI+WE DO WHATEVER IT TAKES

One of my favourite blogs can be found at Howdi Heidi (highlight those custom Sigg bottles!) which is partially sponsored by Switzerland Tourism.

Let's face it. Ads about Swiss Tourism tended to be well, let's be honest, bland and dull. But this ad campaign of "we do whatever it takes to make your holiday perfect" is brilliant, self-parodying (is that a word?) and so out of the box we've got nothing but kudos to whoever conceived it (who is the creative director on this ad? stand up and be counted!). They've taken Switzerland's conservative mountain geekiness and flipped it to something wonderful - the Swiss mountain men listening to ZZ Top-type rock music and then switching to traditional Swiss music as soon as some Japanese appear on the horizon is genius! Despite being such a generally conservative place that Swiss Tourism could a) produce such a tongue-in-cheek self-deprecating self-parody and (the hard part) b) getting somebody to sign off on it as a viable pitch to the world to come to Switzerland can do nothing but inspire hope that there are some brave people who know how to touch the heart strings and never take themselves too serious! Bravo and watch it below.